A Brother Sharp brand of clothing was launched online this week. A press conference was held in Shanghai to announce the cooperation with Brother Sharp (aka Xi Li Ge, real name: Cheng Guorong). Brother Sharp will be paid for his endorsement but will not participate in the publicity according to the report. Terms of the long-term agreement were not revealed.
Classic Brother Sharp aka Xi Li Ge
Cheng Guorong, Brother Sharp
Designer Francesco Fiordelli with models
In related news, Ted Williams, the vagabond U.S. radio announcer in the news recently has been dubbed the 'American Brother Sharp' in Chinese news articles. :D
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